Week 8 Social Media Post: Don’t Shave Before Pedicures

Make sure clients know not to shave their legs within 24 hours of receiving a pedicure.

Week 5 Social Media Post: Marketing Buzz Words

Urge clients to be smart about marketing claims. After all, everything is a chemical!

Week 6 Social Media Post: Nails Don’t Breathe

Holly makes the point that nails don’t breathe; instead they get nutrients and oxygen from your blood.

Week 11: Client Surveys: Getting Feedback You Can Use

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Week 15: Check Your E-mail List…Check It Twice

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Week 12: Beyond School to Infinity of Nails

These past few weeks have been something of mixed emotions. I am happy because my school days are coming to an end. Yet, I’m sad because I have made some really good friends and love being

Week 7 Social Media Post: The Truth About Nail Damage

Many salon guests and even some nail professionals are blissfully unaware that nail damage is not incurred by products.

Week 9: There’s No Such Thing as Overexposure

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Week 6: Substitute, Overbooking and a Very Special Client

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