Will Digital Polish Click With Consumers?
E-nails, The Gap’s interactive website, is fun to visit and easy to use. Just one catch: net-surfers still have to go to the mall to purchase the polish.
MENU
SEARCHMENUSEARCHLoading data...
E-nails, The Gap’s interactive website, is fun to visit and easy to use. Just one catch: net-surfers still have to go to the mall to purchase the polish.
A check for $200,000 was presented to four charities by OPI Products’ president George Schaeffer at the launch party for the company’s new lacquer line, Nicole.
Some nail technicians have abandoned their soaking bowls in favor of heating pads and mitts used in conjunction with warmed lotions, oils, or other “treatment” products. They claim that these types of products do not alter the shape of the nails and offer more moisturizing benefits.
World, meet Nicole.
Gels are highly sensitive and tricky to produce. Keeping strict control over temperature and environment is critical for product quality.
The latest tip styles are all about flexibility and of serving the needs of as many different clients as possible while making the nail technician’s job easier. Many of today’s designs are the result of suggestions from nail technicians themselves.
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
What makes polish at 60 bottles a minute and as many as 500,000 a month? It's a polish-bottling machine.