Week 12 Social Media Post: Soaking the Nails

If nails are soaked in water or acetone at the beginning of a manicure, chances are much higher that the polish will either peel or lift when the nail dries out and shrinks back to its original size.

Week 7: Pedis and Some Advice From a Beauty Veteran

I never thought I would say this but I could go without a pedicure for a few weeks…just a few!We went over pedicures from basic to every version of a spa-style pedi. We took turns performing

Week 13: The Second Semester Begins. Or Does It?

As of this writing this instalment of my nail student blog may be the last one for a while. Similar to many schools and other institutions around the world, due to the threat of the coronavirus pandemic classes at San Diego City College have been suspended until further notice.

My Final Week: I graduated! Reflecting Back and Looking Forward

Let’s continue to shine, continue to spread light, joy and love to all around us! We’ll make a difference one smile, one hug, one nail service at a time!

Week 4: Empty Slots in Your Book? Just Tweet It.

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Week 13: Suggestive Selling — Not Pushy, Just Persistent

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Week 3: Creating a VIP Club Creates Cachet and Cash

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Week 5: Add a New Service and Create a Buzz

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Week 20: Thanking Your Customers for “Shopping Local”

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.