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When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
Nail technician want to dry polish fast, showcase it with a glossy shine, and preserve it with a durable finish. Can a top coat do all this?
Kelly Ostraat wants the industry to recognize that home-based salons can be professional. It’s not where the salon is located that determines professionalism, she says, it’s the nail technician’s attitude.
A behind the scenes look at how products are developed.
