Get the Word Out
These days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
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SEARCHMENUSEARCHThese days, quality work isn’t always enough to get clients into your salon. Advertising your wares can help attract new business and keep your existing customer base aware of new offerings on your service menu.
Graduating from cosmetology school is only the beginning of what can be a fulfilling career in the nail industry — provided you take a step in the right direction. Knowing where and how to look for the perfect job and keeping up to date with trends are only a few things you can do to be successful right from the start.
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Nail techs respond: What do you know now that you wish you had when you started as a nail tech?
Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.
Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.
Franchise salon owner makes recommendations for other owners considering adding nails to the service menu.
OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
Maintaining a master standing appointment schedule will help eliminate scheduling errors and go a long way toward retaining a happy, committed clientele.