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SEARCHSalon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Many techs are reluctant or fearful when it comes to making retail recommendations. Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier. He suggests creating a “Clients Right to Know Program.” Simply create informational handouts and posters explaining how your facility is dedicated to educating the public about every aspect of skin, hair, and body care and place them strategically throughout the spa and salon. “This public declaration,” says Durocher, “creates opportunities for the spa staff to talk freely with anyone and everyone interested in learning more about the services your spa or salon provides. By creating as many opportunities as possible for education, your spa or salon will be guaranteed increased client retention and in turn, greater retail sales.”
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
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Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
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Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
