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The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
NAILS’ own contributing editor Erin Snyder Dixon was one of 50 lucky @NASA Twitter followers to be selected to participate in the NASAtweetup on November 8 hosted by NASA Langley Research Center in Hampton, Va.
When it comes to salon retailing, pros reveal that sometimes the most effective way to sell is by education, not persuasion.
Transparency and open communication were the key ingredients when a large Fort Myers, Fla., day spa acquired a smaller salon just three miles away, retaining its staff and much of the clientele.
Since disasters can strike at any time, Dixon recommends getting in the habit of backing up on-site, in the cloud, and on personal disk drives to prevent long down-times in case of fire, water, or smoke damage.
MODERN was invited to join in on three days of fun and education at Sola Sessions in Austin, TX, which also featured the first-ever Sola Pro Awards.
Mario Tricoci has done it again, and this time he has spared no expense in the nail department.
Find out how to better understand market services to you ethnic clients. See what industry insiders are saying and doing to cater to these growing markets.
Sabrina Watts, Transformers Hair Studio (Cleveland Heights, Ohio)
Tucked away a few miles south of Pittsburgh, Dallas Beauty Lounge is poised to expand to accommodate a growing clientele. Its months-long waiting list is indicative of a level of service that clients can’t find anywhere else.
