Offering the Right Incentive

In the past I’ve run specials to try to entice clients to book their next appointment. I remember during my first year in business I would tell my clients that if they booked their next two

Building Confidence Through Roleplaying

We recently had a brand new nail technician join our salon and I know that I heard a lot of the same types of reasons Jill discussed from her when we talked about not asking for add-ons.

There’s No Guilt With Gift Cards

Thanks Jill! We are all working very hard and it has been great to see the other spa side girls get into the contest too. I can’t wait to see the final numbers as well and

Implementing Holiday Planning

Jill, yes, it has been a great series on pre-booking. I know I have taken a lot of new ideas from it to implement over the next few months. I am really excited to see what

Rachael’s Reaching Her Goals

Regarding Jill’s last post, I remember when I was a booth renter, the retail shelves looked like someone with a bad case of multiple personality disorder had picked out the products. And with at least four

The Promotions Are Starting to Pay Off

So last week Jill talked about the “business of the week” promotion. At my salon we decided to do it as a team. Three of the service providers including myself are currently doing this promotion. One

Troubleshooter: Artful Texture for Fall

In this video from the NAILS Troubleshooter series, Gelish educator Sandy Borges Combs shows how to create an artfully textured nail for fall using gel-polish.* *This video was originally created by Gelish for the education section of their website.

Plug Your Accomplishments on Social Media

I agree Jill. Posting your accomplishments on your salon website or Facebook page is a great way to keep clients and potential clients updated on all of the education your service providers take and are involved

NAILS Magazine - October 1994