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Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
When I got to the office this morning, the following message was in my inbox: Milady’s Webinar “Jump on the Social Media Bandwagon” Tweet me! Facebook me! Become our fan on Facebook! Technology continues to advance how we
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
In this month’s column, Dr. Stern discusses infections of the skin and nails that nail techs should be aware of.
That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I
To celebrate its new Believe Collection for Spring 2010, SpaRitual is asking fans to unleash their creativity and imagination and answer the evocative question, what do you believe? In the SpaRitual Believe Video Sweepstakes, people can
See all the manicure mania from last night's kick-off of Awards Season 2017.
Organ donation is not a subject that usually pops up in casual conversation, something Todd and Tara Storch — founders of Taylor’s Gift Foundation — know well. So Taylor Blue nail polish was born.
I've been reading through Facebook groups, pages, conversing with "friends," etc., and finding much discussion of "likes."Turns out, there a lot of people out there who place more importance on how many "likes" their photos get
BCL has awarded more than $1 million in scholarships to students attending nail, cosmetology, massage, and esthetic programs.
