Week 9: There’s No Such Thing as Overexposure

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

I Like You Too

I've been reading through Facebook groups, pages, conversing with "friends," etc., and finding much discussion of "likes."Turns out, there a lot of people out there who place more importance on how many "likes" their photos get

Making the Most of Web Check-ins

Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.

Week 3: Creating a VIP Club Creates Cachet and Cash

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

A Day in the Life of a Nail Expert: January 2015

In this month’s column, Dr. Stern discusses infections of the skin and nails that nail techs should be aware of.  

Are There Nail Files in Outer Space?

NAILS’ own contributing editor Erin Snyder Dixon was one of 50 lucky @NASA Twitter followers to be selected to participate in the NASAtweetup on November 8 hosted by NASA Langley Research Center in Hampton, Va.

Free Social Media Webinar

When I got to the office this morning, the following message was in my inbox: Milady’s Webinar “Jump on the Social Media Bandwagon” Tweet me! Facebook me! Become our fan on Facebook! Technology continues to advance how we

What Do You Believe?

To celebrate its new Believe Collection for Spring 2010, SpaRitual is asking fans to unleash their creativity and imagination and answer the evocative question, what do you believe? In the SpaRitual Believe Video Sweepstakes, people can

Celebrity Nails: The 2017 Golden Globes

See all the manicure mania from last night's kick-off of Awards Season 2017.