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Leave it to the first female president of the BBSI to get to the real heart of our industry and put forth a call to action that was simply about being a little nicer to people and putting the human touch back into our business dealings.
When you want to know what’s hot and what’s not with your clients, ask them!
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
Today, I realize that broken nails or nails with stress cracks or lifting aren’t always due to the technician’s error. Now I play detective, immediately referring to a mental checklist of possible causes.
A “Mini-Course Day” at her daughter’s grade school gave Lisa Gustafson the perfect opportunity to introduce kids to nail art.
No-shows, nit-pickers, the perpetually tardy — clients can drive you nuts. Sure, we love them, need them, and can’t live without them, but annoying habits and bothersome behaviour can drive even the most well-balanced nail profession to the brink. NAILS asked the crews of two Salon-of-the-Year-award-winning establishments to share their biggest client pet peeves.
Customer surveys are a road map for change. The progressive salon owner and her staff should give out these quick and easy questionnaires at least once a year to find out what’s going wrong — and right.
NAILS offers common questions and answers that you can share directly with your clients.
One of the most important responsibilities of the salon owner or manager is to field complaints from unhappy customers. The tricky job is to handle an unsatisfied customer and the technician who provided the service without losing either.
The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.
Read on for Kessler’s surefire tips to increasing earnings and building your clientele.
These salon owners use a client feedback form to help them monitor the quality of their salon and its services.
Have a feisty client on your hands? Try these time-tested techniques for smoothing out her rough edges.
You know how you want your clients to take care of their nails at home – send these guides home with them to make sure they know.
Protect yourself against a malpractice lawsuit by educating your clients about the risks, keeping accurate records, and using signed disclaimers.
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
