Keep Your Delusions Alive
Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.
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SEARCHMENUSEARCHAlthough there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.
What concerns you most about your business right now?
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.
By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?
As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?
Taking a cue from Steven Covey, author of “The 7 Habits of Highly Effective people”, the NAILS editorial team identified seven characteristics, or habits, of the highly successful nail technicians we’ve met over the past 18 years.
There are a couple of practices found in most discount salons that I think all nail salons could learn from.
As a salon owner for more than 10 years, I have found myself in some uncomfortable situations—from confronting an employee with poor workmanship to taking a customer to small claims court to recover money form a bad check. But nothing unnerves me more than when a competitor walks through my salon door.
his year, state boards took a beating, especially in California. Several other states scrutinized whether they even need licensing at all.
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
Try as we might, the staff of NAILS does not know everything there is to know about nails. The daily ins and outs of the business are something only professionals working in the field can really know. That’s why NAILS invited a prestigious group of individuals-salon owners, nail technicians, and educators-to act as our Editorial Advisory Board. Members of the board will suggest article ideas, provide expert counsel, and keep us up-to-date on trends, salons, and people worth noticing. By way of introducing them to you, we’ve asked them to share their own professional achievements and their thoughts on the biggest challenges facing the industry.
Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.
Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.