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Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
A salon exclusively for men may seem like a far-fetched idea, but ManKind in Fort Lauderdale, Fla., proves it can be done with flair. In a setting of beers and big-screen TVs, men get tuned up with an array of beauty services.
Before you go calling on male clients, use these hard and fast statistics to find out everything from where men get their grooming information to how many techs have never had a male client.
It only takes a glance at the TV and a peek at a magazine rack to see male vanity basking in the mainstream. Men are embracing fashion, shopping, design, and grooming with unprecedented glee. So, just for kicks, we got two of the industry’s best-known nail artists to submit designs for men. With tough rocker and jock looks, these designs by Elsbeth Schuetz and Sheryl Macauley are a sign of the times.
Try this earthy pedicure from CND using the Raw Earth System.
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Men deserve great-looking, strong nails just as much as your female clients.
NBA star Charles Barkley's nails are done prior to his TV appearances.
A man's desire for buffed nails is providing a growth opportunity for salons.
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
