Manly Men Wear Nails
NBA star Charles Barkley's nails are done prior to his TV appearances.
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A man's desire for buffed nails is providing a growth opportunity for salons.
Caught between high-volume discount salons and high-end mega-spas? Rather than try to win by their rules, write your own rules geared to a more narrow and tailored clientele and create your own niche.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Even for the salon-squeamish male, Agosta Hair Color and Grooming for the Civilized Man is an appealing, non-threatening haven offering nail, skin, and hair products and services in a masculine setting.
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
You’ll get no namby-pamby, perfume-scented, touchy-feely beauty care at The Men’s Room, a new Las Vegas-based salon where “Men can be men.”
