Q&A: Create the Perception of Value
I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area
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I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area









The manicurist-aka Rebecca Seals has returned! Sit back for a chuckle while she reprimands clients who use and abuse their techs.
Simple things like UV top coat, extended massages, and nail art, can be offered as extras to standard manicures and pedicures for a small charge, and the small increase in revenue can really add up over time.
As the chill of winter settles in, clients begin to look for ways to take quick retreats from the cold. By adding a heating element to your service, you can set yourself apart from other salons as a winter indulgence, and maybe even warm your clients up into paying a little extra.
Income cooling off with the weather? Add a touch of heat to bring clients back in from the cold.
When choosing professional products to use in your services, the product cost for each service should amount to approximately 7% of the service price.
The economy being what it is, it’s happening more and more. Clients are pushing their two-week fill appointments to three and even four weeks. Usually that means more work for the tech and longer appointment times. We asked NAILS readers: Do you charge more for a fill if it’s been longer than two weeks since the client’s last appointment?
You first met The Manicurist — aka Rebecca Seals — in our April issue and judging by your response, you enjoyed her “pull no punches” attitude. Here’s her take on free repairs, last-minute changes, long-winded excuses, and other headaches of daily salon life.
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
Neil Ducoff, CEO of Strategies, gives a little economic advice.