OPI’s Malibu Beach House Party

Nothing says summer like a good old-fashioned party near the water. When you’re OPI, however, you turn things up a notch.

Pretty Racy Stuff

OPI’s GelColor consumer advertising campaign is centered around the theme of “endurance,” inspired by the strength and fortitude of female American Olympians and athletes who continue to champion their fields.

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 3)

How many times does a great idea come up in a meeting then it never gets carried out? We’ve found that the monthly status meetings are critical to helping us achieve our goals.

Hand-in-Hand Partnership: Making Over One Salon's Profitability (part 5)

Shrinkage is the term retailers use to describe missing product inventory. Simple employee error or sticky fingers can be the culprit. We asked the Secrets team for their view on this retailing pitfall in this month’s business-building update.

Get the Look: Sabrina Carpenter's MET Mani

Singer and actress Sabrina Carpenter took the event's garden and fantasy theme all the way to her fingertips, with a manicure by Zola Ganzorigt using OPI. 

OPI’s Suzi Weiss-Fischmann Discusses the Brand’s Origins

While at Wella Trend Vision 2016 in November, OPI co-founder Suzi Weiss-Fischmann revealed that the OPI success story began not as a professional nail care brand, but as a dental supply company.

Award Winners: Pale and Bright Polishes

Allure’s Readers' Choice Awards were released in its June issue.

Elle's Global It List

Elle put together a list of global beauty products. Featured are colors from OPI's España collection.

OPI’s Competition Team Proves There’s Strength in Numbers

The Competition Team was introduced this year and has won its fair share of awards since.