
Young Nails Debuts Long-Lasting Polish
Young Nails introduces Caption, a gel-like polish that guarantees lasting shine and easy removal.
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Young Nails introduces Caption, a gel-like polish that guarantees lasting shine and easy removal.

Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.


Eye prints are lashing out all over the runways and on the streets.

For your clients who are loyal to Essie, introduce them to Essie Gel for the best of both worlds.
A free workshop in Japanese nail art is being offered to the first 500 who sign up.
Elsbeth Schuetz shares her tips on transitioning clients from summer to fall nail colors.

Designers flocked to Miami to show the latest in stylish swimwear. Zoya shared with us how they created the nails to complement these sultry summer looks.
Jennifer Ivanov, founder and creator of Wonder Beauty Products and SuperChic Lacquer, held the Shine & Social event to help indie polish brand designers come together for a meet and greet at the Four Seasons Press Lounge during Cosmoprof.

The Internet is the source for a lot of fun (Pinterest, Facebook, eBay, Etsy, Buzzfeed, etc.) but if you are a salon owner with a website, it can be a scary place too. Sure, clients can find you by Googling (which accounts for sending 91% of traffic to a particular site according to Moz.com), but they can also find your competitors or DIY tutorials as well. You’ve spent the time and resources on running a salon and building a website, so here’s how to make sure your business gets found and not lost in the shuffle.