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While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.
Delightful Dijits uses common kitchen ingredients to create this brightening feet treat.
My broker and I have been back on the look out. He sent a mass e-mail around the city to alert everyone with available space that I am still looking for a place. We got a
Nobody likes to think of worst-case scenarios — like coming face to face with a lawsuit. But in the real world, things do go wrong, and nail salons are at risk of being named in a customer’s lawsuit. Unless you can afford to lose your salon and all that you’ve worked hard for, you can’t afford to be without professional liability insurance.
Who are all those people on my AIM Buddy List? How do I get my photos online? What’s that green stuff on my client’s nails? Find out what questions BeautyTech.com webmaster Debbie Doerrlamm hears most often and how she responds.
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Salon owners seeking to expand their service offerings might want to look outside the nail care industry. Medical spas are on the rise, but the financial stakes are high and the issues complex. Franchisors offer experience and support that can smooth the way to ownership.
The Nail Superstore introduces a new way to thank its customers for being loyal: The Refer-A-Friend Program. Nail techs can receive savings and points when referring their friends either by e-mail, Facebook, or Twitter.When your referred
