How to Connect With Your Ideal Client

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

10 Tips to Make the Most of Facebook

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

Raising Prices: The Time Is Now

Raising prices according to the time of year can benefit your business without hurting your clientele.

Premiere Comes to Columbus and Birmingham in October

Beauty professionals will be given the opportunity to network and take hands-on workshops to learn about the latest trends, techniques, and products.

The Nail Hub Podcast: Are You Ready To Be Your Own Boss? with David Valentino

Working for yourself can be an amazing venture, but do you really know what it entails?

Mailer With Gift Card Gets New Homeowners' Attention

Welcome to the Neighborhood: Design was a top consideration when Cindy Feldman set about creating a direct mail piece targeting new homebuyers in the Rockville, Md., neighborhood where her salon, Progressions Salon Spa Store, is located.

5 Guerilla Marketing Ideas to Promote Your Salon

If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.  

The Nail Hub Podcast: Your Clients Aren't Lucky To Have You

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Crowdsourcing: How do you explain to clients why you charge more than the salon down the street?

This month we asked nail techs: How do you explain to clients why you charge more than the salon down the street?