Make a PR Push With Salon Selfies
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
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SEARCHMENUSEARCHSelfie opportunities help build content for salons' social media efforts and foster client interaction.
Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?
Companies large and small are started each year by nail techs - and you could be the next.
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
There’s good news for all you knowledge-hungry nail techs: Veteran salon owners Traci Dungan and Ami McClure are ready and willing to share all they’ve learned during their 20+ years in the nail industry.
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?
This global online directory of beauty services offers free salon listings along with the ability to share your work.
The Medinail Learning Center now offers an online Safe Salon Rating (SSR) training module free to nail techs.
Jason Olsen, co-founder of Utah-based Image Studios 360, offers salon professionals tips on how to use Instagram most effectively.
The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines.
Part symbol of pride, part advertisement on wheels, nail-related license plates are like mini mobile billboards.
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
This month we asked nail techs: What have you learned by visiting nail salons other than your own?
Online education company Salon Gurus has released a new program taught by nail tech and marketing expert Millie Haynam. Titled “Build Your Business…Build You!”