MENU
SEARCHRaising prices according to the time of year can benefit your business without hurting your clientele.
October is the best month for raising your prices, according to salon owner, NAILS blogger, and CND educator Holly Schippers. It’s an idea she first heard from Alicia Bryant-Mayes, owner of Denver’s Body & Soul Salon and Day Spa, and she’s been preaching it ever since.
“Giving notice that your prices will be going up sometime in October tends to have the smallest lost client count because few people want to give up their favorite nail professional right before the holidays,” Schippers says. She recommends raising prices in step with the cost of living, at the very least — say 3%. “It may sound scary to raise your prices, but if you do the math, 3% of $50 is only $1.50. If you make it an annual or bi-annual increase, it will come to be expected and most people won’t think anything of it.”
Schippers advises against instituting an annual price hike in January, however. “A lot of clients are running short on funds after the holidays. This can make someone far more inclined to question the increase — or even the necessity of nail services at all,” she says. “If prices are increased in October, then come January it’s already part of the budget and not something to focus on or fret about.”
Clients should be given a few weeks’ notice before implementing a price increase. “You can let them know in early October and raise prices November 1, or you could make your announcement is early September and raise October 1,” she says.
You can find sample wording for your price increase notice on Schippers’ FingerNailFixer blog at www.nailsmag.com/increasescript.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
