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More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.
Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!
Holly doesn't want to reveal the shirt's design just yet; however, it emphasizes that your salon is educated, clean, and much more.
“Have you ever noticed that women tend to downplay their accomplishments, while men routinely highlight their achievements and use them to advance?” asks Vickie Milazzo, author of Wicked Success Is Inside Every Woman.
We all make mistakes. These salon owners shared things they tried once and will never try again. Consider these cautionary tales before making your next business decision.
To continue the Mother’s Day spirit, Footlogix is running a special promotion for NAILS Magazine readers from April 1 through June 30, 2014.
This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.
It started with a simple inquiry from a prospective client who e-mailed to say that she wanted to book an appointment with me, but first she wanted to know if I did “full acrylic and not
It’s time to revisit my watermark. Some people tell me it’s distracting, some people say those people are crazy. Either way, I agree that I’d like something more subtle.Ahhh, but there’s the problem. The watermark should
Quarter Dinh, the Singing Manicurist, made his national debut on Fox’s hit reality show, American Idol, early February. To coincide with the show, Dinh came out with a music video, “Achy Breaky Nails,” a parody of Billy Ray Cyrus’ “Achy Breaky Heart.” The video is a fun promotion for his salon and features many of his salon's nail techs and clients.
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has been a licensed nail technology educator, nail school operator, and continuing education instructor for over 20 years. His experience as a school operator has helped him understand the needs of nail technicians, especially those of new students breaking into the nail industry.
"Choose Your Color, Change Your World" is a new web series dating adventure from Orly Beauty set to premiere on Dec. 6, 2013. Click here to start your blind date adventure.
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
Your logo not only says who you are, but is used to brand your products and merchandise.
NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Have you ever been working hard to write up a really classy service menu and come up with the brilliant idea to refer to any of your one-of-a-kind creations as “artisan” anythings? I did once. I
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
