Take the Business Card Challenge

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Doing Good While Boosting Your Business

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.  

Instagram Challenge to Help You Market Your Business

Find out how you can market yourself in a creative way on Instagram.

Make the Most of Your Yelp Listing

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Make a PR Push With Salon Selfies

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Promote Your Salon at the Farmers’ Market

Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.

Crowdsourcing: Dream Salon

This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?

Nail Techs Try Their Hand at Journalism

At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.

Let's Make a Deal: Offering Discounts

Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.