Created by Tweezerman in a partnership with Harajuku Lovers (musician Gwen Stefani’s fashion brand), these files are perfect for clients to pop into their pockets or purses to fix any chips, snags, or breaks on the spot.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.
Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.
E-filing expert and educator Robert Munkel has been doing nails for 20 years, and he has been honing his skills on the e-file ever since a shoulder injury 12 years ago left him unable to perform hand-filing motions. "I hurt my shoulder pretty badly, and I had to switch to e-filing because my shoulder just couldn’t hold up to hand filing. I was even worried I’d have to stop doing nails, but I got really good at using the e-file, and pretty soon I was making sets even faster than before."