New Facebook Page and Other Salon Marketing Strategies

These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook

Opening Your Own Salon [A Resource Checklist to Determine If You Are Ready]

  Do you have what it takes to open your own salon? Or are you at a loss as to where you should even begin? What you need are the general principles and practices of salon ownership and a checklist to evaluate your. With all of the media available today, resources abound when it comes to opening your own salon.

Earn More, Save Time, and Delight Clients With the Right Salon POS System

Cash is no longer king: the time and effort spent on handling cash can cost up to 15% of each sale’s value. That’s where having a salon POS (point of sale) system comes in.

For Salon Owners Only: Get to Know Your Clients

The most effective tool I’ve found to learn more about my clientele is the customer survey. Surveys can help you create a marketing plan that helps you effectively attract and keep the clients you want.

Tricoci Taps Salon Talent for Nail Art Contest

Whitney Mazzacoli, a nail tech at Mario Tricoci Hair Salon & Day Spa’s Oak Brook, Ill., location, won the company’s Summer Nail Art Contest.

UV/LED ProFormance Gel Sculpted Full Set Salon Nails

Gina Silvestro demonstrates application techniques for a full set of sculptured nails on a reformed nail biter using Akzentz Proformance Gel, available early 2014. Two weeks prior, Silvestro did a gel manicure on the biter's nails to allow them to heal and grow before soaking them off and applying the sculptured set. "As they grow out and we fill them, they will take on a much more natural shape. We are planning to do a new video every two weeks to follow the transformation!" Silvestro says.

ABS 2011: Salon Pure Air Built-In Table Ventilation

At its America's Beauty Show booth, Salon Pure Air has a prototype of a built-in table ventilation system set-up of its award-winning salon ventilation unit. By connecting the flexible hose to a cut-out in a manicure

How to Be Crowned “Best Nail Salon” in Your City

For small local businesses, being selected as “best of” in a community newspaper or magazine can increase customer loyalty, attract new clients, and secure your spot as a staple of the community, and salons are no exception.

Salon Makeover of the Year Award Runner-Up, Rosemary Weiner

After being in business for only a couple of years, the road for Rosemary Weiner and her staff has pretty much been paved in gold.