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Two things characterize today’s teens — a strong desire for self-expression and the luxury of disposable income. Both spell good news for the nail industry. As more students nationwide are required to wear uniforms, teens are relying on their nails to make a statement about their individuality.
Jessica Graham, Jessica Nailed It, Brantford, Ontario, Canada
Jennifer “Jee Jee” Jeffery, Agility, (Shaker Heights, Ohio)
Danny Haile and David Daniel from Hand & Nail Harmony introduced their new professional nail lacquer line named after their daughters: Morgan and Taylor. Morgan Taylor showed an array of colors that had ISSE attendees clamoring
Tammy Taylor shows how to use the Tammy Taylor Love My Pedi foot repair cream.
Tammy Taylor demonstrates three nail designs with the “Radiant Luxury” Dazzle Rocks Prizma glitter acrylic collection. "This collection is packed with radiance, inspired by beautiful gemstones," Taylor says. “'Alexandrite' a deep blue with sparkling shimmers of purple and teal, 'Musgravite' a deep plum with sparkling shimmers of purple, 'Smokey Quartz' silver, gold and beige with tons of bling.”
Nails are hot in Japan. Everyone from famous singers and actresses to trendy school girls are hungry to be the first to wear the latest design on their nails. This makes for a huge nail market and a competitive artistic climate as well.
Christ Davis (@buffsalon) shows a glitzy New Year's Eve design using Tammy Taylor products.
