Turn That Frown Upside Down
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
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SEARCHMENUSEARCHFor clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
You’ve just thought of an awesome new signature service you want to add to your spa menu. So why not go that little extra mile and make a nice music playlist to go along with it?
Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
Veteran nail techs have seen significant changes in the nail industry, and they may fear the best years are over. However, growth is still possible when you stretch yourself and your business to meet the demands of the new customer. It’s never too late to reinvent yourself.
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Looking for ways to give your clients something extra that doesn’t cost much in the way of time or money?
Young Nails - Ethics
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com
By Bryan Durocher, Durocher Enterprises I just opened my mail last night and was pleasantly surprised to see my Marriott’s Gold Elite card enclosed in the envelope. In 2009 I had not stayed the required 50
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!