Tech Pays for Help From Yelp

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

On My Mind: Are You Specialized or Diversified?

Five Ways to Ensure Your Marketing Video Will Suck

Jennifer Santoro of InVidz Smart Video Technology outlines five factors that will destine your video for failure.

New York City Considers Letter Grades for Salons and Spas

New York City may create a new system of letter grades for cosmetology businesses similar to the system used for restaurants.

Tough-as-Nails Roller Derby Nail Techs

Nail techs by day, derby divas by night, these rough and tumble women know the meaning of “work hard, play hard.” 

Best Social Marketing Tips

We asked, you answered. What’s your best social media marketing tip?

E-Newsletters: Design, Send, and Share

If you have fewer than 2,000 subscribers to your salon e-newsletter mailing list, you can send up to 12,000 e-mails per month for free using MailChimp.

Teen Scene

Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.

To the Moon and Back: The Modern Day “Moonicure”

Sharon Trickett is not your average nail tech. This London-based mobile nail artist known as Minnie Moons makes her living off of a single nail style, and in so doing has built a successful niche business that even boasts a celebrity clientele.