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Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.
Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.
Cross-marketing is your most effective marketing tool, if handled properly.
A round-up of gift certificates from seven stylish salons.
Tips on how to survive and prosper this holiday season and end the year with a bang.
Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.
SalonBuilder.com can help you have a fully functioning website running in no time.
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
It costs a lot more to gain a new client than to keep an old one.
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Five marketing tips to push your salon to achieve extraordinary results.
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.
Readers share tips on marketing by using everything from advertising to using gift certificates.
Try these 10 salon-proven promotion and marketing tips to build your salon’s gift certificate sales, then watch your clientele – and your bottom line-grow.
