Glo’s Grand Re-Opening
Glo Nail Bar in Costa Mesa, Calif., celebrated its grand re-opening after expanding.
by Beth Livesay
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SEARCHMENUSEARCHGlo Nail Bar in Costa Mesa, Calif., celebrated its grand re-opening after expanding.
NAILS editor Hannah Lee discusses seven ways to enjoy your holiday season.
Offering customized pedicures is a great way to gain and retain loyal clients. NAILS takes you through the process, providing you with suggestions for beverages, amenities, add-ons, and more for four fabulous pedicures.
It’s the biggest day of your client’s life. It could also mean big business for you, as you prepare to do the nails of the bride, her party, and possibly even those of the groom. Helping your client nail her big day is a process that could begin months in advance. Learn what you have to do to prepare yourself and your bride for nails that will live on in photos happily ever after.
With its own brand of polish, complimentary products, and parties, Fairway, Kan.-based Hoopla offers a twist on the traditional salon experience.
This fall in Manhattan’s Lower East Side, Rita de Alencar Pinto is revealing Vanity Projects, a gallery-style space with an atelier-type nail salon where clients will watch contemporary fine art films while getting their nails done by internationally acclaimed nail technicians.
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
If it's your client's birthday, try these birthday cake nails by Hannah Lee (no relation to the NAILS editor) as the perfect way to celebrate!
Nail artist Pixie shows how she creates this fun birthday cake nail art design. See more of Pixie's nail art at www.youtube.com/pixiepolish.
“Wedding cakes” from French Tip Dip are full of at-home nail products (like bubblegum-scented polish remover) that work as great party favors to remind the party guests of your salon.
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Here are some ideas on how to make your salon the "IT" place to party.
About a year ago I was visiting my mom in North Carolina. She wanted to get a pedicure so I grabbed a copy of the local monthly Skirt. There was an ad for Polished Nail Bar. We went in for services, but I didn’t call ahead and tell them I was coming. (Meaning, I was incognito — not Hannah the editor of NAILS, just Hannah the girl who was taking her mom to get a pedicure.) After our services, I introduced myself to the owner and promised to come back on an “official” visit next time.
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.