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The essie limited-edition winter 2020 collection equips you not only with sweet shades for manicures and winter pedis, but a special collection offer features signature Lele Sadoughi headbands.
There’s no such thing as too much bling with Shine Bright by OPI, a new limited edition holiday collection with Swarovski crystals.
Inspired by chilly days and comfy chunky knits.
With earthy tones being the leading Autumn 2020 nail trend, the collection combines natural shades with a hint of glamour to create a bohemian vibe.
With a color palette that brings to fingertips the cultural, culinary, and fashion wonders of Milan, Italy, the new Muse of Milan Collection by OPI takes consumers on a journey to this valiant and passionate city.
D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.
Have you thought about creating a game plan for the year when it comes to in-salon and social media marketing?
The most important products you can promote this holiday season are your gift cards.
These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.
Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.
The runaway best-seller Fifty Shades of Grey gives us all the perfect excuse to have our nails polished in any (or more!) of these 50 shades of grey nail polish.
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
As the chill of winter settles in, clients begin to look for ways to take quick retreats from the cold. By adding a heating element to your service, you can set yourself apart from other salons as a winter indulgence, and maybe even warm your clients up into paying a little extra.
A picture is worth a thousand words so display nail art photographs at your station.
This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.
Readers do such sweet gestures as baking cookies to offering special free services.
A festive look for your salon around the holidays can bring good cheer and delight to clients and nail technicians alike. Its unexpected results can have you twinkle-toed all the way to the bank, too.
