A good way to up your income without actually raising prices is to have a list of a la carte options in your service arsenal, says Kelley Killop-Marble of Opalized Designs Studio Salon in Shelby Township, Mich. “I’m not talking about having a bare-bones menu and nickel and diming folks ... that is just plain aggravating,” she says. What she is talking about is differentiating yourself by giving true personal services.
“Keeping up on trends in the industry is an easy way to discover different offerings that appeal to different clients. Excite your client base by telling them you have something wonderful just for them!” she says. For example she recently picked up a polish shade for a particular client. “I told her I knew she would love it, then offered her the color and a retail bottle to take home.” Other a la carte items on her menu are rejuvenating hand treatments and soak-off gel polish.
“Through dialog with your clients, you can educate them on the benefits of the various add-ons that are just right for them,” she says. “Let them test drive the service once and then suggest it for the next visit. You are not selling, just suggesting and explaining why the service benefits them.”
Killop-Marble recommends educating the public on your a la carte menu through your Facebook page or newsletter.
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