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Turn Your Clients Into Instagram Video Stars

November 28, 2017  | Article

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Keywords: client relationships   Instagram   social media   web marketing  

New Jersey Salons Pamper Little Girls and Mothers

November 28, 2017  | Article

When Trang Lê, owner of Brio Salon Nails Spa in Marlton N.J., and co-owner of Caché Salon Nails Spa in Sewell N.J., realized how many children were visiting her salon during their mothers’ appointments, she decided to create a special space just for them.

Keywords: children's services   salon decor/design  

12 Tips to Make the Most of Holiday Traffic

November 21, 2017  | Article

Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.

Keywords: gift certificates   holidays   staff management  

Great Gifts From Grateful Clients

November 21, 2017  | Article

While it may be true that it’s better to give than to receive, receiving is pretty good too. We asked nail techs: What’s the best holiday gift you’ve received from a client?

Keywords: client relationships   holidays  

The Nail Hub Podcast Transcription: Overstimulated

November 20, 2017  | Article

In this Nail Hub Podcast transcription, Elizabeth Morris asks "In a day and age where we are so overstimulated, are we as relaxation and pampering experts truly providing our clients with a relaxing and rewarding experience?"

Keywords: business management   Elizabeth Morris   The Nail Hub  

The Nail Hub Podcast: Overstimulated

November 13, 2017  | Video

In this episode of The Nail Hub Podcast, Elizabeth Morris asks "In a day and age where we are so overstimulated, are we as relaxation and pampering experts truly providing our clients with a relaxing and rewarding experience?"

Keywords: Elizabeth Morris   podcast   The Nail Hub  

Henna Services Give Nail Salon a Unique Twist

October 30, 2017  | Article

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

Keywords: add-on services   advertising/promotions   henna  

Join Mobile Mario and Get $20 Off

October 30, 2017  | Article

A pop-up screen on the Palatine, Ill.-based chain’s website offers visitors a $20 discount as an incentive to join its Mobile Mario club. By signing up, they agree to receive up to four promotional texts per month.

Keywords: marketing/promotions   web marketing  

Wisconsin Salon Provides Pampering After Workouts

October 25, 2017  | Article

Tiger Claws Nail Salon is housed within MadPower Training Center, which offers high-intensity fitness classes, yoga, and personal training.

Keywords: salon profiles   salon services   yoga  

Veteran Educators Launch Business Conference for Nail Salon Owners

October 19, 2017  | Article

Topics will include business planning, legal compliance, staffing and compensation, service pricing, marketing, and client relations.

Keywords: client relationships   consultants   legalities   networking event   service pricing  

Florida Nail Tech Juggles Work and Travel

October 19, 2017  | Article

Finding a salon that was willing to work with her schedule was the first step.

Keywords: client scheduling  

Raising Prices: The Time Is Now

September 21, 2017  | Article

Raising prices according to the time of year can benefit your business without hurting your clientele.

Keywords: raising prices   seasonal services  

Inner Peace: The Ultimate Add-on

September 20, 2017  | Article

New York City-based Sundays provide guided meditation as an add-on for clients seeking extra relaxation.

Keywords: add-on services   holistic   vegan products  

A Ghostly Promotion for Fall

September 19, 2017  | Article

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Keywords: building your clientele   halloween   referrals   seasonal promotions  

The Nail Hub Podcast Transcription: Your Clients Aren't Lucky to Have You

August 10, 2017  | Article

This week on The Nail Hub Podcast, Elizabeth Morris discusses how an entitled attitude can hurt your career. 

Keywords: client issues   client relationships   client scheduling   Elizabeth Morris   The Nail Hub  

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