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7 Ways to Get Men Into the Salon

June 3, 2015  | Article

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Keywords: male clients   men's services   niche marketing  

Cuccio Naturale Sea Salt Moisturizing Exfoliant

June 3, 2015  | Product

Cuccio Naturale Sea Salt Moisturizing Exfoliant is a double exfoliation hydrating system.

Keywords: Cuccio Naturale   exfoliating   sea salts  

NAILS Magazine Shares Outrage Over Labor Abuses in New York Salons

May 12, 2015  | Article

NAILS Magazine and VietSALON Magazine applaud the New York Times exposé of the appalling exploitation of nail salon workers in certain communities and urge increased consumer awareness and enforcement efforts.

Keywords: consumer concerns   consumer press   New York   New York licensing   New York nail techs  

This Season's Hottest Nail Art Products

April 23, 2015  | Photo Gallery

Stock up to up the ante. Here's what hot in nail art. 

Keywords: Akzentz   Alfalfa Nail Supply   Americanails   Antoine de Paris   Artistic Nail Design  

Learn From Someone Who’s Been There

March 30, 2015  | Article

In his new book, “Tales of an American Entrepreneur: Journey of a Small Business Owner,” beauty industry veteran Michael Randazzo shares business tools and counsels patience and perseverance to help other salon owners achieve the level of success he has seen.

Keywords: books   owner issues   salon ownership  

Best Tips to Upsell Services

March 11, 2015  | Article

Learn to increase your paycheck by making an extra sale or booking an unexpected appointment.

Keywords: business   customer service   marketing/promotions   salon services  

Crowdsourcing: What was your biggest nail service disaster?

March 1, 2015  | Article

This month we asked nail techs: What was your biggest nail service disaster?

Keywords: crowdsourcing   customer service   salon services  

Well, That's Embarrassing

February 25, 2015  | Article

We’ve all had those mortifying moments in (and out of) the salon. A few brave techs shared their most embarrassing at-work situations with us and experts weighed in on how to do proper damage control. Don’t let the following happen to you.  

Keywords: client health   educating clients   elderly clients  

Coping With Serial Complainers

February 23, 2015  | Article

To handle constant complainers, keep your wits about you.

Keywords: client complaints  

Bizzy App for E-mail Marketing

January 30, 2015  | Video

Bizzy mobile app helps small businesses send timed and targeted e-mail marketing campaigns. Bring customers back without the cost of a marketing department!

Keywords: business   marketing/promotions   smartphone apps  

Crowdsourcing: Clients on Cell Phones

January 28, 2015  | Article

This month we asked nail techs:  How do you feel about clients using their cell phones during a manicure? What do you do if it messes up your work?

Keywords: cellphones in the salon   communicating with customers   crowdsourcing   customer service  

20 High-Touch Ideas for a High-Tech World

January 16, 2015  | Article

In the modern retail environment of commodity services and prices, consumers will pay a premium for old-fashioned customer service. Try any (or all) of these 20 high-touch customer service tips.

Keywords: customer service  

Virtual Nail Tips Are Made to Order

November 26, 2014  | Article

Created by nail tech So Yong Yu using Dashing Diva’s Virtual Nail Tips, these full coverage nails can be applied by time-pressed clients at home.

Keywords: Dashing Diva   full-coverage nail coatings  

Artwork Only

September 25, 2014  | Article

Margaret Thomas’s nail-art-only appointments mean she can get right to the fun stuff.

Keywords: nail art   service pricing  

Crowdsourcing: Do You Use an E-File?

September 1, 2014  | Article

This month we asked nail techs: Do you use an e-file?

Keywords: crowdsourcing   customer service   e-files  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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