Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Design an Effective Print Ad
Inquire about ad design from the publication. Most publications like newspapers will be able to design the advertisement for you. Talk to the sales representative beforehand to make sure this is possible, and then provide them with your salon logo, image, and information.
Budget for a six-month placement. It’s important to have consistency with any campaign. You want to make sure people have the time to see your advertisement, so spacing out the ad to run for six months is important. Do not purchase a one-time or one-month only ad, because the likelihood that you will get many new clients from a single placement is slim.
Offer a new-client discount. For any type of service business, especially nail salons, it is important to give the prospective client a good reason to seek out your establishment. Putting a special discount for a first-time client increases the chances of that person coming through the door. An ad that functions as a coupon is a great way to do this.
Use appropriate images. Remember that you want to have an ad that visually jumps out at the reader skimming over the pages and immediately lets them know what your business is. If you’re a nails-only salon, a picture of hands and feet is a must, and if you’re a full-service salon that does hair and skin as well, choose a nice picture of a massage or a hair service.
Include a salon logo. Be sure to include your salon’s logo so you can begin to brand your salon and familiarize customers with it. It doesn’t have to be fancy, just consistent. The logo should be included in all brochures, menus, and business cards as well.
Include a website or MySpace page. The web has become the number-one source of information gathering for businesses. So if you don’t have a website for your salon, take the time to make a MySpace or Facebook page, including photos of your salon, menu pricing, and a mission statement.
>Understand your clients and cater to them.
On the next page: Place a Newspaper Ad