Marketing & Promotions

The Nitty Gritty Guide to Marketing Your Salon

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Designing a Great Business Card

So you’re thinking of updating your business card or creating a new one? Before you order a batch of cards, read these tips.

• Do include the salon’s logo, icon, and image in every way possible.

• Do include an area code, website, and e-mail. Make the phone number stand out. You can use a larger or different-colored typeface.

• Do carry over the theme and ambiance of your salon into the card’s design. Include your specialty, if you have one.

• Don’t use a dark font on a dark color stock of paper. Use contrasting colors to make important information stand out.

• Do ask your product manufacturers if they would give you permission to use their images. If you are an educator or master for a company, you may be able to get permission to use their logo or their photos on your business cards.

• Do proof and re-proof carefully. If you find that your cards contain typos, toss them out, take the hit, and reprint new cards.

• Don’t make the typeface too small or too fancy. Remember, you want the client to be able to read the information on your card.

• Do use upgraded paper. Sense of touch is important and says a lot about your image.

• Do go to a professional printer and design firm if your budget allows. Get printing costs for various quantities. You may be surprised that a large quantity costs only a few dollars more than the smaller batch.

• Do use creative techniques to make your card a standout. Make the corners round, use multiple colors, bleed the colors off the edge, etc.

• Do include information about salon sanitation. A simple statement like “We follow state sanitation guidelines” lets clients know you care about their safety.

>Keep Your Salon’s Brand Consistent.

On the next page: What You Need to Know About Door Hangers, Exterior Signage, Direct Mail, TV Advertising, Radio Advertising, and More

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