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Websites Worth Watching: www.artofbeauty.com

Art of Beauty’s new onlie shopping tools make purchases simpler with features like shopper reviews and ratings.

What: Art of Beauty’s New Online Shopping Tools

Where: www.artofbeauty.com

Why click there?: Your purchases of Zoya and Qtica products just got simpler, as parent company Art of Beauty has added shopper reviews and ratings, the Facebook "Like" button, and a product Q&A.

The vibe: Informative, relevant, convenient.

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