Marketing & Promotions

Learn the Keys to Reinventing Yourself

What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!

Geno Stampora: Salon Manager-Turned-Life Enhancement Speaker

Geno Stampora’s education beyond beauty school came from the university of life. Opportunities to reinvent himself came often as a salon manager, salon owner, manufacturer’s educator, school owner, and now life enhancement speaker. The realization that the key to a great life is a great income drove Geno to seek out new opportunities to stretch himself. “Living outside the comfort zone is where all growth comes from,” he says. Stampora sought mentors in all aspects of his life and learned early on he had a gift for teaching people and helping them discover their inner talents. “I believe that your life becomes what it does because of the influences around you. Surround yourself with the best and smartest people you know. Move away from the losers and complainers,” he says. One of the best life lessons I learned from Stampora was to reinvest in yourself to keep learning and growing. “My next endeavors will be to reach more beauty professionals through the Internet, video, and audio capabilities. Our industry needs training for success and I am here to do it,” he says. If you haven’t heard Stampora speak or listened to one of his CDs you are missing out on what could possibly be the best coaching session you’ll not soon forget.

Did you have a long-term career plan when you began in the beauty industry?

GS: In the beginning I had no plan at all. I just went out there and thought I was going to conquer the world. Then I quickly learned that the habits of the successful even apply to beauty.

Did you set goals and track your progress?

GS:  Not at first, but my first real growth came after I began tracking my success via retention, retail, and my ability to seek new business.

What was your first job in the beauty industry and what was your educational background to get there?

GS:  I began as a shampoo boy at a great salon in Toms River, N.J. I worked there after six months in beauty school and stayed on for a while after.

How long did you work at that job in the same capacity?

GS:   About 18 months. They were a wonderful group of people there and they all taught me many things. I was a sponge and I loved to watch and learn.

What was your next move?

GS:   I had a dear friend from high school who owned a salon in Virginia, so that’s how I got here. I moved to work with her and her staff.

What made your transition into your next career move and what education did you take to get there?

GS: It was really time for a change and time to grow up and leave behind what was not working for me. I was fortunate to have a boss who understood the importance of continuous learning.

She inspired us to be more and she always put us in touch with the best in the industry.

How long did you work at that job in the same capacity?

GS: I worked as a stylist for about three years.

What inspired the next transition and what was it?

GS: I was ready to try my hand at managing the salon. I was the best in sales and services and I know there were many much more talented people there than me. I thought that I would make a great teacher and I could help them to be more.

Again did you have to take any additional education for the career move?

GS: I was on the educational bandwagon at that point and I had become aware of the importance of learning. By then, I was a student of life. I was taking classes wherever I could find them. I was on a relentless pursuit for mentors in all aspects of my life. I realized finally that the key to a great life is great income, the best of friends and support systems, reading, studying, living outside that comfort zone, and always trying to stretch into new things.

Did you deliberately set out to change and grow your career path or did it just evolve?

GS: After a few years, I opened my first salon and began to grow the people around me. I realized that life was full of mistakes and all about learning new things. I was blessed with the greatest staff, and clients that became the marketers of the salon.

Did you work with mentors or coaches?

GS: I believe more than any other factor in your life, life becomes what it does because of the influences around you. The music, the people, the habits, and the thoughts. That is what creates us. I always work with mentors and coaches. If you want to be more, you must be able to be coached.

Who were they and how were they influential in your career?

GS: I have always believed that we are all mentors to each other. I look for people and books and CDs and movies that can teach me. I am constantly searching my environment and everyday events for lessons. Everything does affect everything.

What is your advice for newcomers in the industry?

GS: This is the greatest time to be involved in the greatest industry ever. I salute you for your good decision to be here. Our industry is screaming out for people who are willing to make the sacrifices that lead to success. My best advice would be to, first of all, be patient. It takes time to build a great business mind. Surround yourself with the best and smartest people you know. Move away from the losers and complainers. They can and will bring you to the wrong party. Make reading an everyday activity as well as good CDs you can listen to on a daily basis. Take care of you first. Have faith in who you are, what you know, and the fact that we can all achieve the life we want, we just have to be willing to do the stuff others won’t do. Most of all, know in your heart of hearts that there is no place like the beauty industry. We are blessed.

What’s next for you?

GS: As you know, I am committed to the bettering of our industry one person at a time.

My next endeavors will be to reach more beauty professionals through the Internet, video, and audio. Our industry needs training for success and I am here to do it.

Keywords:   business     combatting burnout     marketing/promotions     preventing burnout  



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