There’s no denying our industry has been the object of some pretty negative publicity for quite some time. But has the hubbub surrounding salon sanitation had a measurable effect on your business? The answer for most is “no,” according to a poll of NAILS readers. Less than 5% of respondents said the bad press has hurt their business. And some have said it has actually been a positive: “If anything, I think it has helped,” said one respondent. “I put in two new pipeless pedi-spas that set me apart from low-cost salons.”
A small number of respondents (1.4%) have addressed sanitation concerns by eliminating their whirlpool spas: “We have removed our pedicure throne and redesigned a new area that includes two regular pedi stations.” Still others (5.9%) have used consumer concerns to initiate a dialog with customers. “More clients have asked about the cleaning procedures we use. We have worked closely with our clients explaining how we clean our implements and other equipment.”
70.9% No.
14.2% It actually helped.
5.9% Clients are more aware and ask more questions, but it hasn't hurt business.
4.7% Yes, it's hurt business.
1.8% Somewhat.
1.4% No, because we've eliminated whirlpool spas.
1.1% Not yet.
Also read Is the Recent Consumer Press About Possible Dangers at Nail Salons Good or Bad? in NAILS Magazine May 2008.