You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Little details of daily operation can make or break your business. Use the checklist here or develop one of your own to guide your mystery shoppers in identifying areas that may need attention in your salon. Obviously, the shopper won’t be able to tote it with her through the salon, so it should be filled out as soon as possible after the encounter to be most accurate and helpful. Encourage her to write in details where appropriate. Finally, embrace the results — good and bad — and prepare to dazzle your clients like never before.