When potential clients go looking for conscious salons, make sure you appear on their radar.
Your spa is as green as spring grass. Do your prospective clients know it? If they’re looking for a conscious salon in their area, there are a few places they might turn to for advice.
First stop is likely the Green Spa Network. The website has a member directory and lists spas that have made a commitment to being as green as possible and paid an annual membership fee (between $300-$720). Before you sign up, give yourself a chance to see if you measure up against the network’s classification of “green spa.” According to its website:
A green spa is a center for healing, esthetics, and wellness where reducing the spa's environmental footprint is a top priority.
Some characteristics of a green spa:
• Strives to conserve energy and water resources.
• Is committed to using materials that can be recycled, follows recycling practices, and is always looking for ways to minimize waste.
• Utilizes natural and organic skin care products.
• Believes that it has a responsibility to guests and to the planet to reduce exposure to potentially harmful substances and to minimize hazardous waste generation.
• Is open to learning and adopting new environmentally-friendly strategies and techniques.
• Shares its concern for the earth's well-being with guests.
Another place to consider listing your spa is under SpaFinder's Eco-Spa section. The popular site features many different types of spas, and each can be listed under multiple headings.
Even if your whole salon or spa isn’t green — or you don’t want to be listed with them — you can work on incorporating some of the Green Spa Network’s characteristics into your company’s philosophy.