Profiles

The Blue Lagoon

Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.

HERSTORIES: Brooks & Butterfield Ltd. is actually Patricia and Lenore’s third business venture — the pair took over the Chameleons School of Hair Design in 1996. And when inquires on esthetic classes starting escalating, Lenore became frustrated having to refer people to the eastern part of the state — the only place where there was an esthetics school.

Shortly after the building next door to the school became vacant, the Chameleons School of Esthetics opened in 1999.

With both schools, Lenore and Patricia were able to handpick the top nail technicians, massage therapists, and estheticians to open Brooks &  Butterfield Ltd.

“It’s sometimes tricky trying to find balance and energy to run all three businesses efficiently, but we really have an extremely competent, knowledgeable, skilled, and caring staff that works for the common good of all our clients,” says Butterfield.

The spa boasts an assistant spa manager, spa manager, and spa director to facilitate all working aspects of the spa.

“Since we’re not able to be there every day, having a spa director who you trust implicitly and know is on top of everything is very comforting,” says Butterfield.

While the duo doesn’t have immediate plans to start a fourth business, they are definitely thinking about the future.

“Ultimately we would like to expand, have more space to spread out and possibly have a juice bar, larger reception area, and add more of all that we currently have,” says Brooks.

Salon Name: Brooks & Butterfield Ltd.

Location: Northampton, Mass.

Owners: Lenore Brooks and Patricia Butterfield

Square Footage:  1,400

Years of Ownership:  1

Number of Nail Techs/Employees:  4/15

Specialties: Sarvar Thermal Crystal Manicure & Aromatherapy Associates Organic Rose Pedicure

Other Services: Makeup, waxing, massage, skin care

Compensation Structure: employees

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Keywords:   business     day spa     marketing/promotions     opening a new salon     salon profiles  

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