When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.
Jensen Preato agrees. “I give them the full service, and I do not think it is right to give less of a service and charge full price,” she says. The only time she charges less is if a lesser service is requested.
I’m a Princess, So Treat Me Like One
Lesser services may just be what techs need to offer if they want to expand their services to younger clients, and marketing to the younger clientele is key if techs want to get the little ones into their chairs.
When creating services specifically for younger clients, techs must think about who they’ll serve. Some popular options for kids and teens are nail-biters’ packages, natural nail manicures, polish changes, and nail art decorations.
The nail biters’ package could either be a six-month (or longer) acrylic enhancement program or a natural nail program using products created specifically for nasty nibblers. Sell the package as a multi-month package payable up front or with each weekly session, and make sure to give it an enticing name like Buh-Bye Biting, The Habit Breaker, or Enchanted Enhancements: Works Like Magic.
If natural nails are the services up for dibs, the manicures and pedicures would be similar to services for adults. Adjustments to consider are shortening the service (to account for the shorter attention span), using glittery lotions, and avoiding cutting the cuticles. Often called “mini manicures” or “mini pedicures,” these services can also be called Teen Treats, Glam and Glitter, or Kid Care.
Polish changes and nail art also need to have specific offerings for kids. Polish choices should be bright and glittery, and nail art can be anything from stickers applied before the top coat to elaborate designs.
Oh, Grow Up!
As the kids and grandkids of baby boomers make their way into schools and salons, techs and owners are only going to be seeing more and more of them — and at younger and younger ages. Decide now what services you’ll offer them, how much you’ll charge them, and how you’ll attract even more of them.