Business Management

Week 8: Using Downtime to Your Advantage

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

1. Call clients who haven’t been to your salon in a while and ask them to take a short phone survey about their salon experience. Find out what would make them return. (You could conduct the survey by mail as well.)

2. Write a press release about your salon and e-mail it to local media. You should attach a few photos. (If you don’t have any current photos, this would be a great time to get that accomplished too.)

3. Skim through magazines for nail art inspiration, then make a demo nail. Prominently display the inspiration and the art at your station.

4. Meet neighboring business owners. Find out if they’d be willing to cross-promote with you. Zenka Nail Lounge in Manhattan Beach, Calif., recently partnered with a neighboring apparel store to do the nails for the store’s upcoming seasonal photo shoot. The resulting photos are being shown in both spaces.

5. Move slow-selling retail items to a more prominent location.

6. Offer your services to the hairstylists or other employees or booth renters in the salon who are also having a slow day. If it’s just you, then practice your designs in a fun-to-display way. Nail tech Michele Hoffman of Shelley’s Beauty Zone & Day Spa in Bullhead City, Ariz., makes 3-D acrylic animals on polish bottle tops.

7. Start a Facebook or Twitter page for your salon.

— Sree Roy

Coming Next Week: There’s No Such Thing as Overexposure

Keywords:   2010 Project     recession     time management  



Leave a Comment

Name:
Email:
Comment:
Submit

Comments (0)

Encyclopedia

Any of numerous complex proteins that are produced by living cells and catalyze (speed up or otherwise modify) specific biochemical reactions at body ...
Learn More

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today