Business Management

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Old Rule: No one schedules standing pedicure appointments.

New Rule: Standing pedicure appointments fill a solid portion of a nail tech’s book.

The introduction of CND’s SpaPedicure line in 1996 was the first organized professional pedicure system and it elevated the stature of pedicures for both cosmetologists and clients. The introduction of more and more pedicure spa manufacturers also made pedicures more accessible by driving the price down for pedicure thrones. Plus, client lifestyle changes in the past 20 years — high, strappy heels that are worn year-round and the fact that it’s now standard to wear skirts without hose — have led clients to booking monthly pedicures so their feet are always in tip-top shape. “We are a better groomed society than we were 10 to 20 years ago. Pretty toes and feet make us happy and a good pedicure can last a month! I think pedicures are seen more as a necessity than they are seen as a luxury by clients,” says Angi Wingle, a CND education ambassador. “Also, more people vacation than they did 20 years ago and sometimes that is the initial factor of getting a pedicure. If it is a wonderful experience and it stays perfect for my trip and beyond, then why wouldn’t I keep it up?” 

Old Rule: Enhancements are limited to fingernails.

New Rule: Gel toes, acrylic French pedicures using toenail tips, and other toenail enhancements are gaining in popularity.

Toenail enhancements are a service that gets clients talking, as perfect French pedicures and glittery “rock star” gel toes lead to referrals. Plus, when first-timers hear about the advantages (like no chipping and the opportunity for toenail shape correction), the service often sells itself. “I’m seeing an increase in demand for this service at the beginning of summer, before vacations, and near the Christmas holiday season when many wear open toe shoes to their parties,” says Christine Turner, NAILS Nail Tech of the Year in 2004, who included a before-and-after toenail overlay in her contest entry. She first offered this service to clients seven years ago and says that today, “It’s the new ‘it’ service for the well-groomed woman. I think manufacturers have aided in increasing awareness of the service by marketing toenail enhancement product lines.” The service still pales in number compared to fingernail enhancements, but growing awareness, word-of-mouth, and new products will ensure toenail enhancement services continue to grow in the future. 

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