Business Management

Old Rule/New Rule: 12 New Ways of Looking at Our Industry

Take a fun walk down memory lane as NAILS chronicles some of the biggest changes in the nail industry's unwritten rules from the past two decades.

Old Rule: There are two pedicure options: basic and spa.

New Rule: Specialty services, based on themes (like a Chocolate Pedicure or Mojito Manicure) or on add-on services (like hot stone massages or reflexology), are seen as a great way to raise prices and keep clients coming back for more.

“We have now embarked upon a specialty phase,” says Tony Cuccio, whose company Cuccio Naturalé launched its first signature service kit (a Milk & Honey Scentual Spa Kit) in 2001 and launched three other kits in 2006. “It is a great way to increase your service income with the same customer base without raising prices,” Cuccio says. “The goal is to make everybody happy and raise your income by offering service choices.” The evolving role of the nail technician has also played a part in this change. Cuccio says, “Nail technicians are not just nail technicians anymore; they are expected to have greater knowledge and become a skin therapist and not only treat the nails but also the hands, arms, feet, and legs.”  

Keywords:   add-on services     French manicures     history of nail care     men's services     natural nail care     salon sanitation     trends  

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