Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Diana’s Nail & Spa, Chicago
Price: $10 for hands; $10 for feet
Time: 10 minutes
Getting clients interested: The salon posts a small menu of waxing services at each manicure table. Also, nail techs talk to their clients about the various service offerings.
What’s included: Before waxing, clients are encouraged to avoid excess sun exposure and tanning for at least five days and heavy exercise/sweating for eight hours. After waxing, clients are told to avoid exfoliating for at least 72 hours and avoid heavy exercise/sweating for eight hours. Clients are encouraged to apply sunscreen with an SPF of at least 20.
Why it’s successful for the salon: “Our waxing technician is quick and makes our clients comfortable,” says Diana Dinh, owner. “Plus, the price is reasonable and the services are great.”
Leg Wax (on the Mommy “Me” Time Adult Menu)
Spa Di Da, Los Angeles
Time: 45 minutes
Getting clients interested: The kid’s salon offers the adult menu as a convenience to the parents of the child clients. The mom feels comfortable having this service done while her child is being supervised during his or her service.
What’s included: To put a “fun twist” on the adult services, April Weiss, director of operations, says the salon choose Chocolate Wax by GiGi and the full regimen of Satin Smooth before- and after-care products.
Why it’s successful for the salon: “The clients have already become so familiar with the environment and the knowledge of the staff through bringing in their own children that they become very comfortable taking advantage of such services,” Weiss says.