Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
Silk Treatments (Arm Wax)
Nail Fetish Inc., Chicago
Price: from $20 (underarm silk),
from $25 (half arm silk), from $35 (full arm silk)
Time: 15 minutes (underarm), 20 minutes (half arm), 35 minutes (full arm)
Getting clients interested: The salon informs clients of the measures the techs take to prevent redness and irritation. “Most clients sway away from waxing services for this reason,” owner Tanishia Savage says.
What’s included: The salon uses the Satin Smooth line, which Savage says is inexpensive, but works well.
Why it’s successful for the salon: The salon goes the extra mile to show clients the techs care about what they do. “Clients always comment on how we take extra steps that they’ve never seen before. We believe this sets them at ease,” Savage says.
Paint Nail Boutique, Chicago
Time: 6-7 minutes
Getting clients interested: “We normally ask if the clients need any waxing service done after they get eyebrows waxed or after manicures and pedicures,” says co-owner Mickie Lee. “If first-time clients are reluctant, I offer it on the house for them to get a taste of it, so they can experience for themselves that it doesn’t hurt that bad.”
What’s included: First, the salon wipes the skin with either Clean & Easy’s cleansing solution or Depilève’s pre base. After waxing, the salon uses either Clean & Easy’s after waxing oil or Depilève’s soothing cream, depending on the client’s reaction. The salon also keeps hydrocortisone on hand for those with sensitive skin to reduce the redness as soon as possible. Tweezing, for those stray hairs the wax doesn’t get, is also included in the pr
Why it’s successful for the salon: Lip waxing frequently goes hand-in-hand with eyebrow waxing, which is another add-on service the salon offers. Lee notes that lip waxing is a great add-on service because it uses minimal supplies and a short amount of time (compared to manicures and pedicures.)