Hot Off the Presses

Get Ready for Matte

Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.

Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.

The companies worked together to come out with three limited-edition must-have items: Essie’s Clearly Matte finishing polish, Rock & Republic’s All About Matte skinny jean in Spill Black, and the Top Matte v-neck tee in Pretend Black.

 

The Clearly Matte finishing polish, used to take the shine off any nail color, comes in a unique bottle, co-branded with the Rock & Republic logo.

 

The collaboration was launched October 15, and for a limited time, Rock & Republic will gift the Clearly Matte finishing polish with the purchase of an item in the collection. Polish can also be bought at Rock & Republic retail locations and on its Web site.

 

To be prepared for the trend, nail techs can stock up on matte polish or matte finishing polish.

 

(top photo) Celebrities Brenda Song, Erin Lucas, Melissa Ordway flaunting their manicures by Spa Connections and Rock & Republic/Essie Clearly Matte finisher at the launch party in Los Angeles.

Keywords:   Essie     matte     trends  

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