Profiles

OPI Launches Nicole

A check for $200,000 was presented to four charities by OPI Products’ president George Schaeffer at the launch party for the company’s new lacquer line, Nicole.

OPI president George Schaeffer made a hefty donation to four charities at the launch party for the Nicole line of polish: (from left) Carol Brown (Gilda’s Club), Chris Garvey (Starbright Foundation), Barbara Jeanne Polo (American Oceans Campaign), Bruno Kirby, George Schaeffer, Nicole Schaeffer, Jodie Ehlers (Starbright Foundation), Ted Morton (American Oceans Campaign), Deborah Gibson, Ricki Seidman (Rock the Vote), Kenneth Cole, Ann Edelberg (Rock the Vote).
<p>OPI president George Schaeffer made a hefty donation to four charities  at the launch party for the Nicole line of polish: (from left) Carol  Brown (Gilda’s Club), Chris Garvey (Starbright Foundation), Barbara  Jeanne Polo (American Oceans Campaign), Bruno Kirby, George Schaeffer,  Nicole Schaeffer, Jodie Ehlers (Starbright Foundation), Ted Morton  (American Oceans Campaign), Deborah Gibson, Ricki Seidman (Rock the  Vote), Kenneth Cole, Ann Edelberg (Rock the Vote).</p>

 

A check for $200,000 was presented to four charities by OPI Products’ president George Schaeffer at the launch party for the company’s new lacquer line, Nicole.  Editors, designers, and celebrity guests gathered at Gilda’s Club in New York to witness the unveiling of the new collection, appropriately subtitled, “Colors With a Conscience.”

With a marketing campaign aimed specifically at promoting social awareness, Nicole’s contribution was divided among four charities: Rock the Vote, The Starbright Foundation (which assists chronically ill children), Gilda’s Club (which supports cancer patients and their families), and the American Oceans Campaign.  Another $200,000 donation will be presented at year’s end.

Celebrity hosts Deborah Gibson (a.k.a. Debbie Gibson) and Bruno Kirby gave speeches, and Christopher Cuomo (Mario’s son) arrived fashionably late to show his support for Rock the Vote.  Designers Kenneth Cole and Helen Hsu were present as guests bid on their renditions of the Nicole pouch (made for the polish bottles), as well as other unique bags created by Bill Blass, Bob Mackey, Betsey Johnson, Linda Allard for Ellen Tracy, and Randolph Duke for Halston.

 

Keywords:   charity     Nicole by OPI     OPI products  

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