Profiles

She's Got the Nicest Nails in NASCAR

Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.

NASCAR star Carl Edwards and salon owner Julie Catalano stand next to her company's logo on the No.99 Office Depot Ford.
<p>NASCAR star Carl Edwards and salon owner Julie Catalano stand next to her company's logo on the No.99 Office Depot Ford.</p>

What does Mystique Salon & Spa in Boise, Idaho, have in common with nationally known brands like Home Depot, Miller Lite, Sprint, and Viagra? Like them, Mystique is an official NASCAR sponsor. The winner of the 2008 Official Small Business of NASCAR Contest sponsored by Office Depot, owner Julie Catalano gets her salon’s logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards. In addition to having her logo on the car for the remainder of the season, Catalano received a $10,000 small business makeover and a VIP trip to NASCAR races at Kansas Speedway in Kansas City, Kan.

Keywords:   advertising/promotions     marketing/promotions  

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