Marketing & Promotions

Take a Tip From ... Bio Creative Laboratories' Frania Garcia

Personal and systemic treatment can make for a better connection with customers.

Vice president of sales and marketing, Frania Garcia offers some advice on how using complete product systems can help build client loyalty.

In this rapidly changing world, a personal and systemic treatment can make for a better connection with customers. Our ManiSation and PediSation product collections provide step-by-step systems that incorporate aromatherapy and simple reflexology into every service. And the systems come with information educating nail techs on the properties and purposes of each step in the system.

The more confident you are with the products you use, the more you can concentrate on your client’s response. Our company lives by this acronym: B-C-L.

Be — present at all times. Acknowledge your opportunities to connect and cultivate relationships in a positive relaxing environment.

Care — for every person that steps in your salon, from the minute they enter to the minute they exit.

Love — what you do every day. Never forget that you have a talent that beautifies not only the outside but also the inside.

Keywords:   Bio Creative Labs     marketing/promotions     retail merchandising  

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