Marketing & Promotions

From the Pros: Do-It-Yourself PR Kits

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

“The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget,” said Jennifer Wezensky, president of JW Public Relations. “The information in these toolkits was developed, written, and reviewed by some of the country’s top PR professionals and veteran journalists.” Available for immediate download, the toolkit features valuable information on topics including:

> What makes news?

> How to write a press release

> Press release distribution

> What is a media kit?

> PR and social media

> Media pitching

> Maximizing the PR potential of your website

> How to reach bloggers

 The toolkit, which is updated regularly, also includes customized press release templates, sample press releases, and a sample public relations plan. It is priced at $49.

Keywords:   advertising/promotions     marketing/promotions     public relations     social media  

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