Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests
Taking a Note From the Sushi Bar
Lavender Nail and Body Studio, Oakland, Calif.
Owner Kesha Hackett says she was inspired to use these trays from her favorite sushi restaurants. The compartments make for an interesting display, and also help with portion control in the salon. Cleanup is easy as well, and when using the trays on a consistent basis, the bottles of products do not become as worn or sticky.
Nice Displays Can Help You Save
Lulu’s by Travis Parker, San Diego, Calif.
Owner Keri Parker says she puts effort and time into displays because she knows they will pay off in the end. All products are bought in bulk, so to have technicians using products out of gallon jars just isn’t practical or professional-looking, so they scoop out the rations into these cute bowls from Target. The salon saves money by buying in bulk, and can control the amount of product used for each service. This display is complemented by a silk palm leaf and flower bought at a local craft store.
Getting a Little Help
T4 Spa Concepts and Designs, Baton Rouge, La.
Many companies specialize in providing interesting display pieces to salons to help them improve the visual appearance of their services. T4 Spa Concepts and Designs has a new bamboo spa tray that holds four 2-oz. serving cups and has space for tools, towels, and other products needed for a service.
Getting a Little Help Finding Great-Looking Products
A Perfect Pair Nail Salon & Spa, Dunedin, Fla.
When owner Linda Ward wanted to design a service with a champagne theme, she found the perfect product in Keyano’s Aromatic Champagne Oil. The oil comes in a champagne bottle and makes a great center-piece for a “champagne” service. The salon then builds around the champagne bottle by using sterling silver serving bowls to display products all on a dessert tray.