Marketing & Promotions

Salon Business Card Tells All

Airport salon distributes business-card-sized menus that clearly detail their services in a minimal amount of space.

It’s not surprising, perhaps, that a salon whose success depends on quick, convenient service should have a menu/business card that is equally short and sweet. With two airport locations in Newark and one in Orlando, D_parture Spa obviously caters to clients on the go. Their handy business-card-sized menu manages to convey the essentials about their hair, nail, massage, and skin services — including the time required for each service — clearly in a minimal amount of space. The mini-menu even contains the gratuity policy (20% is automatically added to the bill) and the particulars of its Frequent Buyer Program (eight purchases of $25 or more gets you 10% off).

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